Assistant Manager – Digital Marketing & Analytics
Akya Retail Private Limited
Experience: 1 – 6 yrs
Salary : 2,25,000 – 6,00,000 P.A
1. Acquisition Marketing: Develop and execute customer acquisition programs/campaigns through PPC (Google/FB/Instagram), Display Ads, Email, Affiliate, Referral, Social media, SMS etc
2. Retention & Loyalty: Drive buyer/member retention campaigns to maximize repeat buying, and customer loyalty. Strategic implementation of vouchers, emailers, sms etc.
3. Product Marketing: Optimization of all the digital properties of Koskii in order to maximize traffic conversion, funnel improvement, and to provide a seamless top-notch experience to customers. Search Engine Optimisation
4. Market research and analysis of the competition, and to devise benchmarking reports / plans so as to stay ahead of the curve.
5. Manage all the digital media vendors, and constantly negotiate the costs. Liaise between internal teams and agencies for a smooth supply of ads, creatives and reports.
6. Assist the Marketing head in Offline marketing campaigns across Print/Outdoors/Radio, as well as in identifying avenues for sponsorships & co-marketing activities.
7. Analytics: Create various kinds of Sales & marketing reports using Google Analytics, Adwords, Facebook Manager and Mixpanel etc.
Email Id: firstname.lastname@example.org
Recruiter Name: Shiny Susan
Contact Company: Akya Retail Private Limited